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1. PIXEL CHECK STUDIOS SKIN
2. PIXEL CHECK STUDIOS FULL
3. PIXEL CHECK STUDIOS REGISTRATION
4. PIXEL CHECK STUDIOS CODE

Disabling an event pixel via the UI will only remove it from being available in UI reports. If you no longer want data to be collected on an event pixel, the event pixel must be removed from the site that it was tagged on. Important note regarding disabling and deleting event pixels: You can edit an inactive pixel and select “Save and Activate”, or activate it through the Bulk Actions dropdown. Note that only active pixels will fire and will be available in Segment Builder, so ensure that the pixels you place are set to active. Some resources on event handlers are listed below: You can then take the event pixel and deploy it where appropriate (within a creative for a campaign to track campaign clicks, within a video to track video viewership, etc.) by implementing JavaScript which calls the event pixel: Once you save an event, the system will then automatically create a Unique ID and an Event pixel will be generated.

PIXEL CHECK STUDIOS CODE

When creating an event pixel, you can select if you would like to generate a secure pixel on the following screen, after selecting Save and Get Code from the New Event screen.

PIXEL CHECK STUDIOS FULL

This screen also gives you the ability to generate the full event pixel, or just the Click Tracker if necessary. The Type and Category are merely a way to help you categorize and search through your list of event pixels. To create an event pixel, enter a name, select an Event Type (eg: click, video view, etc.), and enter a Category name (optional). The Event view is where users can view and create event pixels. In addition to these, you may choose to capture video start and completion on video ad units. Interactions such as view, clicks, and hovers can be captured on any creative. If you have the ability to track any creatives such as your own house ads and beyond, you may choose to capture user interactions with the creative. When a shopper checks out, you may choose to pass over information such as the product, product category, and price range, that can help you determine what kind of shopper the user is and what additional products they may be interested in the future. Shopping carts provide a wealth of information that can be captured via the event pixel. Though capturing information such as their middle name is not relevant for creating relevant audience segments, capturing other information such as product selection and demographic information can be useful. Through the Event Attributes, you can not only capture if someone subscribed, but you can capture information they provide in the forms during the subscription process.

PIXEL CHECK STUDIOS REGISTRATION

Websites that offer registration or subscriptions can collect information as users go through the sign-up process.

PIXEL CHECK STUDIOS SKIN

These may be display preferences (selecting a skin on a game, viewing a map of nearby business) or search preferences that may not be able to be captured in the resulting query (finding apartments that take pets or searching for products of a particular brand). Sometimes a website is set up for a user to select preferences via checkboxes on the site. Examples include downloading content, emailing and article, and commenting on a blog post. Event pixels can be placed on these interaction events in order to define and segment your users who are heavily engaged. When users are engaged with the content on the site, they may engage through a variety of mechanisms. Below are a few examples of some typical use cases. There are a variety of places where you may wish to capture user interactions on your site. Events are configurable by the user and can be used to understand user interactions on the page as well as building and targeting against a particular audience that interacts with the page in specific ways. Audience Studio's event-based framework allows users to create dynamic segmentation strategies by capturing and combining any user gesture, click, and behavior as an ‘Event’.